What We Believe In
The values and principles that guide how we approach arcade game development and why we work the way we do.
Back to HomeOur Foundation
Istanbul sits at the crossroads of continents, where East meets West not as collision but as conversation. This geographical reality shaped our thinking long before we formalized it into a business approach. Living at this intersection teaches you that different perspectives aren't obstacles to overcome but opportunities to explore.
We believe arcade games can bring people together across cultural boundaries, not by erasing differences but by respecting them. When players from different backgrounds enjoy the same game, they're experiencing a form of connection that transcends language and geography. This possibility drives everything we do.
Our foundation rests on simple conviction that thoughtful development creates better outcomes than assumptions. We ask questions, listen carefully, and design with intention rather than defaulting to familiar patterns. These aren't revolutionary ideas, but they require commitment to practice consistently.
Philosophy & Vision
Our Core Philosophy
We approach arcade development as craft rather than formula. Every project presents unique challenges and opportunities shaped by its specific goals, audiences, and contexts. Rather than applying rigid methodologies, we adapt our expertise to serve each project's particular needs.
This flexibility doesn't mean lack of structure. We have strong convictions about what works, informed by experience and research. But we hold these convictions lightly enough to adjust when circumstances warrant different approaches.
What We Envision
We envision arcade gaming that celebrates cultural diversity while creating shared experiences. Games where someone in Tokyo and someone in São Paulo can both feel genuinely engaged, not because the game has been dumbed down to lowest common denominator, but because it was thoughtfully designed to resonate across contexts.
This vision recognizes that arcade gaming works differently in different places. What succeeds in a shopping mall in Dubai might not translate to a seaside boardwalk in California. We're not trying to create one-size-fits-all solutions, but rather games that can adapt naturally to various environments while maintaining their essential character.
Our Approach to Transformation
We believe successful arcade games transform spaces and create moments. A well-designed arcade experience turns a ordinary venue into destination, converts casual passersby into engaged players, and generates stories people want to share. This transformation happens through attention to details, understanding of context, and respect for the people who will ultimately interact with your game.
Core Beliefs
Diversity Strengthens Design
Teams with varied cultural backgrounds spot opportunities and challenges that homogeneous groups miss. We actively seek diverse perspectives because they make our work better, not because diversity is fashionable.
Research Informs Intuition
Creative instinct matters, but so does understanding market realities. We combine both, using research to inform rather than replace creative judgment. Data without intuition feels sterile; intuition without data feels risky.
Players Deserve Respect
We design for real people with different backgrounds, preferences, and contexts. Respecting players means understanding their time is valuable, their intelligence shouldn't be underestimated, and their cultural context shapes how they experience games.
Quality Takes Time
Rushing development to meet arbitrary deadlines rarely produces good results. We believe in working efficiently but not hastily, investing the time needed to make thoughtful decisions and execute them well.
Context Shapes Experience
The same game can succeed or fail based on context. We pay attention to where and how games will be played, who will play them, and what adjacent experiences might influence player expectations and satisfaction.
Learning Never Stops
Markets evolve, technologies advance, and player preferences shift. We stay curious and keep learning, recognizing that yesterday's best practices might not serve tomorrow's challenges.
Principles in Practice
Beliefs matter most when they translate into action. Here's how our philosophy shapes the actual work we do.
How We Approach Development
Every project begins with questions rather than assumptions. We ask about goals, audiences, contexts, and constraints. We explore what success looks like for this specific game in these particular markets. Only after understanding the landscape do we start proposing solutions.
During development, we maintain regular dialogue with clients, sharing insights from our diverse team members and adjusting direction based on what we learn. This collaborative approach means clients stay informed and involved rather than receiving finished work that might miss the mark.
How We Conduct Research
Our research combines systematic data collection with on-the-ground observation. We look at market statistics and competitive landscapes, but we also visit venues, talk to operators, and watch how people actually interact with arcade games in different settings.
This dual approach prevents us from relying too heavily on either quantitative data that might miss important context or qualitative observations that might not scale. We present findings as clearly as possible, highlighting both what we're confident about and where uncertainty remains.
How We Handle Cultural Considerations
We involve team members from relevant cultural backgrounds in design discussions from the beginning. Their input helps identify potential issues early, when they're easy to address, rather than late when changes become expensive or impossible.
When cultural perspectives conflict, we don't automatically default to one or seek bland compromise. Instead, we explore whether the game can accommodate different approaches or whether choosing one path makes more sense for the specific project. Not every game needs to work everywhere.
How We Support Market Entry
Market entry support goes beyond documentation and advice. We make introductions to relevant contacts, help navigate practical challenges, and remain available as questions arise during launch and early operation.
We're honest about what we can and can't help with. If a question falls outside our expertise, we say so rather than improvising unhelpful answers. When possible, we connect clients with others who have relevant knowledge.
The Human-Centered Approach
At the center of everything we do are people. Not abstract market segments or demographic categories, but real individuals with specific needs, preferences, and contexts. This human focus shapes how we think about every aspect of arcade development.
Understanding Individual Needs
Every client brings unique circumstances to their project. Some are launching their first arcade game, others are established developers exploring new markets. Some have clear visions, others are still discovering what they want to create. We adapt our approach to serve each situation rather than forcing everyone through the same process.
Respecting Player Diversity
Players come from varied backgrounds with different expectations, skill levels, and reasons for engaging with arcade games. Design that acknowledges this diversity creates more welcoming experiences than design that assumes everyone shares the same perspective or abilities.
Valuing Relationships
We view client relationships as ongoing rather than transactional. The best work happens when both parties trust each other enough to have honest conversations about what's working and what isn't. We invest in building that trust through consistent communication and reliable delivery.
Supporting Growth
Our goal isn't just completing individual projects but helping clients build capability and understanding. We share our thinking process, explain our recommendations, and support learning. When clients understand the reasoning behind approaches, they make better independent decisions in the future.
Innovation Through Intention
We believe in thoughtful innovation rather than change for its own sake. New approaches interest us when they solve real problems or create genuine opportunities, not because novelty itself has value.
Balancing Tradition and Progress
Arcade gaming has rich traditions that deserve respect. Core elements like immediate feedback, physical presence, and social interaction have proven their worth over decades. We don't discard these fundamentals in pursuit of innovation.
At the same time, new technologies and changing player expectations create opportunities to evolve how arcade experiences work. We explore these possibilities while maintaining what makes arcade gaming distinctive and valuable.
Continuous Improvement
Every project teaches us something. We actively capture these learnings and incorporate them into future work. This systematic improvement happens incrementally rather than through dramatic reinvention.
We also stay current with developments in arcade gaming worldwide, attending industry events, following market trends, and maintaining relationships with operators and developers across regions. This ongoing education informs our evolving practice.
Adapting to Change
Markets shift, technologies advance, and player preferences evolve. Rather than resisting these changes, we work to understand them and adjust our approaches accordingly. Flexibility doesn't mean abandoning core principles; it means applying them thoughtfully in new contexts.
Integrity & Transparency
Honest communication builds trust, and trust enables effective collaboration. We commit to transparency about what we know, what we don't know, and what we can realistically deliver.
Honesty About Capabilities
We're clear about the scope of our expertise. When projects require knowledge or skills beyond our team's capabilities, we acknowledge this rather than pretending competence we don't have. Sometimes the most helpful thing we can do is point clients toward more appropriate resources.
Realistic Expectations
We discuss likely outcomes honestly, including potential challenges and uncertainties. Overpromising to secure business creates problems for everyone. We'd rather have frank conversations upfront than disappointing results later.
Process Transparency
Clients understand what we're doing and why. We explain our approaches, share our reasoning, and welcome questions. This openness helps clients make informed decisions and builds confidence in the work.
Acknowledging Mistakes
When we make errors, we acknowledge them promptly and work to correct them. Defensiveness serves no one. Taking responsibility for mistakes and learning from them strengthens relationships and improves our work.
Community & Collaboration
Arcade gaming thrives through connection and shared experience. We believe in fostering collaboration rather than viewing every interaction as competition.
Working Together
The relationship between developer and service provider works best as partnership rather than transaction. We bring expertise and perspective; clients bring vision and market knowledge. Combining these elements creates better outcomes than either party could achieve independently.
Supporting the Industry
We participate in arcade gaming communities, share knowledge when appropriate, and maintain relationships across the industry. A healthy ecosystem benefits everyone. We're happy to contribute to industry growth even when there's no immediate business advantage.
Collective Growth
We learn as much from clients as they learn from us. Every project adds to our understanding of markets, player preferences, and effective approaches. This accumulated knowledge makes us better partners for future clients.
Long-term Thinking
We make decisions based on long-term sustainability rather than short-term gains. This perspective shapes everything from how we price our services to how we structure client relationships.
Sustainable Practices
We maintain workloads that allow quality work rather than accepting every opportunity. We invest in our team's development and wellbeing. We build systems and processes that scale sustainably. These choices sometimes mean slower growth, but they enable consistent quality over time.
Thinking Beyond Launch
Game development doesn't end at launch. We design with post-launch operation in mind, considering how games will perform over months and years rather than just opening week. This longer view often leads to different design decisions than purely optimizing for initial impact.
Building for Longevity
We're interested in creating games that maintain appeal over time, not just generate immediate buzz. This means focusing on solid fundamentals, replayability, and enduring rather than trendy appeal. Some of the most successful arcade games are ones that players return to repeatedly.
Legacy Considerations
We think about the lasting impact of our work. Will the games we help create bring genuine enjoyment to players? Will our clients feel the partnership added value beyond the specific deliverables? These questions matter to us because we're building something we want to be proud of long-term.
What This Means for You
Philosophy matters most when it translates into tangible benefits. Here's what working with us actually looks like based on these principles.
You Get Thoughtful Partnership
We invest time understanding your specific situation, goals, and constraints. You work with people who genuinely care about your project's success and who bring diverse perspectives to help you make informed decisions. You're not just another client; you're a partner in creating something meaningful.
You Receive Honest Communication
We tell you what we actually think, not what we imagine you want to hear. If we see potential problems, we raise them early. If we're uncertain about something, we say so. This transparency helps you make decisions based on reality rather than optimistic projections.
You Benefit from Cross-Cultural Expertise
Our team's diverse backgrounds mean you get insights about how your game might perform across different markets. Cultural considerations get addressed during development rather than becoming expensive surprises later. You gain perspective that would be difficult to assemble independently.
You Build Capability
Working with us should leave you more knowledgeable and capable. We explain our reasoning, share our thinking, and help you understand markets and approaches. The goal is empowering you for long-term success, not creating dependency on our services.
You Get Sustainable Results
Our focus on long-term thinking means we optimize for lasting success rather than short-term metrics. The approaches we recommend aim to perform well not just at launch but through extended operation. You build foundations for growth rather than flash-in-the-pan success.
Experience These Values in Action
If these principles resonate with how you want to work, let's have a conversation. We'd enjoy learning about your project and exploring whether we'd be good partners.
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